One of the questions I get the most often is “Why do you think people fail in online marketing”.
Its a great question and my answer is really from experience, not only building my own companies but also consulting and working with a bunch of others.
The easy quick answer for me is confidence. Most people lack the confidence in themselves to get started…. and even when they find success they do not have the confidence in themselves to continue to do better because they do not believe they deserve it.
When you have your own product and sell it to people, one of your biggest challenges is to get people to actually use it.
I know that sounds a little crazy, right? But come on, be honest now – how many things have you bought that you never used?
The problem is that when people have a bad experience or feel ripped off by your products then you have most likely lost them forever.
For example: many people told us that giving out the handbook and DVD’s was a waste of time and that it would make no difference if people purchased or not. And, honestly, I believe they are correct. I would have made a lot more money without creating and full filling all of the extra materials that I know gives my students a much better chance at success.
Now, you’re probably asking yourself why I am not linking to these products and trying to make sales…. after all its what I do for a living. Well the answer is simple. I want you to not get distracted and stop reading. I want you to pay attention.
At the beginning of this article I talked about confidence and how one achieves confidence. For me when I got my first AdSense Check for 11k I had no confidence that I deserved to make that kind of money per month or that it would continue. So I had my wife take a picture because I thought when I failed I could write a book on how I was this AdSense Expert or something… But as it continued and I continued to make more and more money online I gained more and more confidence in myself.
Its to the point now where it’s pretty much an entitlement mentality. It’s not even confidence. I know I am entitled to do great things on the internet. I truly believe it. But it all started with a little bit of success.
So remember, all you need to do now is to be more confident, that’s all.